COVID-19 case rates continue to fall and the arts and culture field is beginning to reopen. To do it right, you need to know the latest public health orders and protocols. You'll of course reflect on your mission and your budget needs. You’ll probably be balancing how much you’ll continue to do online with new live and in person events and activities.

On top of all this, what do audiences and visitors want, and what are they worried about?

This zine is designed to help artists, arts organizations, and arts funders use data as you plan for reopening. It includes findings from Audience Outlook Monitor surveys and interviews with arts audiences and visitors in LA County. It also offers suggestions for other data to consider as you plan to reopen.